Marketing strategy or Marketing Action Plan  is a process that helps an organization concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

It’s a ‘game plan.’  It can be fun.  We have found most owners like participating in the ‘game plan’ and we have found if we make it fun more gets done.

What is the biggest reason for small business failure? The lack of a marketing strategy or a poorly defined marketing strategy.