How Are You Differentiating?
How Well Are you Differentiating? “Think Different” was an Apple advertising campaign. It was celebrating many people who thought different and changed the world. “To the crazy ones. Here’s to the misfits. The rebels. The troublemakers. The people who see the world differently… The people who are crazy enough to believe they can change the […]
Creative Thinkers Ask Better Questions
Creative Thinkers Ask Better Questions And Get Better Answers “It isn’t what we don’t know that gets us into trouble, it’s what we know that isn’t so.” Mark Twain There is an old saying that we need to keep in mind as we do our marketing planning, “It isn’t what we don’tknow that gets us […]
Unique Design May Be The Best Way To Create Advertising That Sells.
Unique Design May Be The Best Way To Create Advertising That Sells. Design differentiates. Design creates image. Design because we buy with our eyes. Gasque Marketing and Advertising has created over $70,000,000 worth of advertising during the past 38 years. The following 7 points are some of the truths we have learned about successful advertising. […]
Branding starts with your name.
Branding starts with your name. What’s in a name? Plenty. Differentiation for one, if you’re naming a company. But if you’re naming a dog, probably not a big issue except that your neighbors will hear you calling and will judge your creativity and imagination if you name it Dog or Spot and wonder about your political correctness if […]
Focus is brand development.
Focus is brand development Have you seen the ABC program Shark Tank? If you are interested in business, marketing and branding you will enjoy the Shark Tank. Each program has ideas pitched to five investors (Sharks) and they question the entrepreneur’s strategy, tactics, focus and a variety of other factors to decide if they want […]
Branding basics for a new business
Branding Basics for a New Business Branding rules for starting a business, launching a new product/service or refurbishing an old brand 1. Know your prospect (immutable law of branding and marketing). 2. Determine if anyone really needs this product or service. 3. Differentiate—offer something that is different—a difference that matters to the consumer (do they […]
Your Personas and Your Brand
Your Personas and Your Brand Identify your personas. What do you know about your best customers? What are their personas? I think you will agree it is very important to know who your best customers are because that is who you are looking for; and you will not waste time talking to people who are […]
Branding on a Budget
Branding on a Budget “Imagination is more important than knowledge.” Albert Einstein. Imagination is also the best way to differentiate your product or service if you combine it with some guts and a little humor… doing it with budget branding makes it even more fun. There are very few products or services that are unique. […]
Five fundamental rules for marketing and branding.
Five fundamental rules for marketing and branding. There are more than 5 rules for Brand image-makers but these 5 are the essential rules for small businesses. Business people and professionals often scoff ‘everyone knows that, it’s basic’ and then they give them a cursory ‘lick and a promise.’ Not so fast, these rules are what […]
The biggest reason advertising fails
The biggest reason advertising fails I met Bob Evans Jr. several years ago at a convention. He was the keynote speaker. After his speech I introduced myself to him and told him how much I enjoyed and appreciated his speech. We talked for a bit and then he asked me what I did for a […]