What is your most powerful marketing tool?
What is your most powerful marketing tool? By Ken Gasque August 9, 2016 Your logo, if you do it right. Starbucks logo is like a beacon—welcoming and inviting. The story is Starbucks adopted a Siren–“a seductive mystery mixed with a nautical theme.” She is at the heart of Starbucks… “she’s a muse –always there, inspiring us and […]
Brand Killers
Brand Killers By Ken Gasque September 8, 2016 Not that you want to kill your brand. These are five stumbling blocks that get you labeled but not branded. If you are not careful and aware of what is happening your customers will define who you are and label your product or service. Brand developers constantly monitor […]
Rules for Brand Developers and Image Makers
Rules for brand developers By Ken Gasque September 29, 2016 A brand is a promise, an experience and a trusted friend. A brand is an experience we keep going back to because it makes us feel good. It says something about who we are. It is a promise that we are reminded of by smells, sounds, touch, […]
Advertise and make something happen… Be outrageous!
Advertise and make something happen… Be outrageous! By Ken Gasque March 22, 2017 Set your goal, write your plan and advertise Lube Cube was a small b2b company that manufactured and sold above ground storage tanks. There was nothing exciting about the product. It was a concrete cube. However, it was a niche market and our […]
Some hard lessons for a marketer!
A hard lesson for a brand developer. By Ken Gasque May 1, 2018 Perception is reality I say that to all of my clients. But one day I had a client object, strenuously object. He looked at me, thought about it and said, “No it’s not. Reality is reality and what you perceive it to be […]
A brand developer proverb… “Advertise duh!”
A brand developer proverb–“Advertise…duh!” By Ken Gasque Advertise…duh That is the caption for my next tee shirt. Yes, I like tee shirt advertising and marketing. It’s fun. People like tee shirts. It’s a challenge to capture a meaningful message in a few words that grabs people’s imagination and stimulates their interest. The investment is low, […]
The brand development process- Positioning and Pricing
The brand development process- Positioning and Pricing By Ken Gasque May 28, 2022 You don’t have to compete on price. So, why do you? Do you know the Brand development process? Cheap– opposite of a brandMarket penetration? Maybe it’s because it seems to be the easiest way to get into the market. Or fear. Afraid you will […]
Be distinct… or become extinct!
Be distinct or become extinct… By Ken Gasque April 3, 2022 Tom Peters said “distinct…or extinct” in his book The Brand You. He was talking about personal branding, but the same tactics apply to businesses. If your product/service is no different from your competition, why should the consumer consider it unless you are willing to compete on price? […]
A visual of your brand communicates 60,000 times faster than print.
A visual of your brand communicates 60,000 times faster than print. By Ken Gasque March 22, 2022 advertise, Brand, Brand development process, Visual, Design In a recent blog I was praising the power of the visual to communicate, —“We buy with our eyes”—and a reader, a friend and a Radio Sales Rep, took me to task and said […]
The Brand Development Process–Think Like A 7 Year-Old
The brand development process-think like a 7 year-old By Ken Gasque June 9, 2022 What is perception? We come to problems with our perception because that is what we have. It is only natural. However, it won’t be easy because perceptions are reality. So think like a 7 year old and change those […]