Clients don’t know.
Clients don’t know. This is rule number one if you are in the brand development process. Don’t misquote me. Clients know a lot about their products and their customers but clients are humans and humans have perceptions that sometimes are wrong and this can be a huge problem. Remember—in the brand development process perception is […]
Do you need brand aid?
Do you need brand aid? Distinct… or extinct. Tom Peters. Very succinct and elegant. If you are not different you are a commodity and you will not survive. I am sure you have heard the phrase ‘What gets measured gets done.’ I think it’s true because it focuses attention on the thing ng that is important. Business […]