Creative Thinkers Ask Better Questions

Creative Thinkers Ask Better Questions And Get Better Answers “It isn’t what we don’t know that gets us into trouble, it’s what we know that isn’t so.” Mark Twain  There is an old saying that we need to keep in mind as we do our marketing planning, “It isn’t what we don’tknow that gets us […]

Focus is brand development.

Focus is brand development Have you seen the ABC program Shark Tank?  If you are interested in business, marketing and branding you will enjoy the Shark Tank.  Each program has ideas pitched to five investors (Sharks) and they question the entrepreneur’s strategy, tactics, focus and a variety of other factors to decide if they want […]

The Brand Development Process–Think Like A 7 Year-Old

The brand development process-think like a 7 year-old By Ken Gasque        June 9, 2022  What is perception? We come to problems with our perception because that is what we have. It is only natural. However, it won’t be easy because perceptions are reality.  So think like a 7 year old and change those […]