Strategy, who are you trying to reach and what makes you different?
Strategy, who are you trying to reach and what makes you different? “Begin with the end in mind.” Stephen Covey. What is your strategy to get you to the end? What is your offer and what differentiates it from competitive products or services? Differentiation is an experience. A brand is an experience. An experience can […]
Unique Design May Be The Best Way To Create Advertising That Sells.
Unique Design May Be The Best Way To Create Advertising That Sells. Design differentiates. Design creates image. Design because we buy with our eyes. Gasque Marketing and Advertising has created over $70,000,000 worth of advertising during the past 38 years. The following 7 points are some of the truths we have learned about successful advertising. […]
Your Personas and Your Brand
Your Personas and Your Brand Identify your personas. What do you know about your best customers? What are their personas? I think you will agree it is very important to know who your best customers are because that is who you are looking for; and you will not waste time talking to people who are […]
About branding… Be first or be different
About branding… Be first or be different. By Ken Gasque Being first with a good idea is really difficult and may not happen but once in your lifetime, if it happens then. Apple’s iPod, Coca-Cola, WD-40, Dixie Cups, Post-it Notes, Duct Tape, and Google are just a few great ideas that were first to the […]
Creative Marketing… steal like an artist, 10 things nobody told you.
Creative Marketing–Steal Like an Artist… 10 Things Nobody Told Yo About Being Creative. This is a book review for your creative marketing. The full title of the book is Steal Like An Artist, 10 Things Nobody Told You About Being Creative, by Austin Kleon The first thing I did after reading this book was to […]
The development process… How is your image?
The brand development process… How is your image? The brand development process begins with your image. Is your image what you want it to be? Is it accurate? Do you even know what it is? I am speaking about businesses, services and products. You have heard the adage— “you can’t judge a book by its […]
Creative Packaging or Generic
Creative Packaging or Generic Generic plain white labels Do you remember the ‘Generic Brands’ experiment? It was the opposite of creative packaging. It was generally a food product with a white label and a word that described the contents of the can or bottle. The theory was that the manufacturer, distributor and retail store could […]
Image Maker Tip… Use Simple Idea To Convey Message
Image Maker Tip… Use Simple Idea To Convey Message Pink Flamingo Promo Sometimes a simple idea is more effective and engaging than a collection of ideas that try to communicate all of the features and benefits of a service. I should say a simple idea is always more effective. The problem with the simple idea […]
A visual of your brand communicates
A visual of your brand communicates 60,000 times faster than print. In a recent blog I was praising the power of the visual to communicate, —“We buy with our eyes”—and a reader, a friend and a Radio Sales Rep, took me to task and said not so fast, radio is a pretty effective medium as […]