How Are You Differentiating?
How Well Are you Differentiating? “Think Different” was an Apple advertising campaign. It was celebrating many people who thought different and changed the world. “To the crazy ones. Here’s to the misfits. The rebels. The troublemakers. The people who see the world differently… The people who are crazy enough to believe they can change the […]
Unique Design May Be The Best Way To Create Advertising That Sells.
Unique Design May Be The Best Way To Create Advertising That Sells. Design differentiates. Design creates image. Design because we buy with our eyes. Gasque Marketing and Advertising has created over $70,000,000 worth of advertising during the past 38 years. The following 7 points are some of the truths we have learned about successful advertising. […]
Branding starts with your name.
Branding starts with your name. What’s in a name? Plenty. Differentiation for one, if you’re naming a company. But if you’re naming a dog, probably not a big issue except that your neighbors will hear you calling and will judge your creativity and imagination if you name it Dog or Spot and wonder about your political correctness if […]
Branding basics for a new business
Branding Basics for a New Business Branding rules for starting a business, launching a new product/service or refurbishing an old brand 1. Know your prospect (immutable law of branding and marketing). 2. Determine if anyone really needs this product or service. 3. Differentiate—offer something that is different—a difference that matters to the consumer (do they […]
Five fundamental rules for marketing and branding.
Five fundamental rules for marketing and branding. There are more than 5 rules for Brand image-makers but these 5 are the essential rules for small businesses. Business people and professionals often scoff ‘everyone knows that, it’s basic’ and then they give them a cursory ‘lick and a promise.’ Not so fast, these rules are what […]
What’s your big idea? Does it communicate your differentiation?
What’s your big idea? Will it communicate your differentiation? When most people think of advertising they think of ads that are funny, emotional or that have given them a very clear insight into the benefits of the product or service. The idea you should be looking for, as a brand image maker is one that […]
About branding… Be first or be different
About branding… Be first or be different. By Ken Gasque Being first with a good idea is really difficult and may not happen but once in your lifetime, if it happens then. Apple’s iPod, Coca-Cola, WD-40, Dixie Cups, Post-it Notes, Duct Tape, and Google are just a few great ideas that were first to the […]
Do you need brand aid?
Do you need brand aid? Distinct… or extinct. Tom Peters. Very succinct and elegant. If you are not different you are a commodity and you will not survive. I am sure you have heard the phrase ‘What gets measured gets done.’ I think it’s true because it focuses attention on the thing ng that is important. Business […]
The Brand Development Process–Think Like A 7 Year-Old
The brand development process-think like a 7 year-old By Ken Gasque June 9, 2022 What is perception? We come to problems with our perception because that is what we have. It is only natural. However, it won’t be easy because perceptions are reality. So think like a 7 year old and change those […]
The brand development process begins with design.
The brand development process begins with design. Your mother always told you not to judge a book by its cover. But you do. Because design is powerful. Graphic Design by Milton Glazor There are other expressions you have heard. “Clothes make the man.” And “beauty is skin deep.” Oscar Wilde said, “It is only shallow […]