Strategy, who are you trying to reach and what makes you different?

Strategy, who are you trying to reach and what makes you different? “Begin with the end in mind.”  Stephen Covey. What is your strategy to get you to the end?  What is your offer and what differentiates it from competitive products or services? Differentiation is an experience.  A brand is an experience.  An experience can […]

Vote to close the library

Vote to close the library Nov. 2nd. Book burning party Nov. 5th After the 2008 recession Troy, Michigan, made major cuts to its public spending.  One victim was the Troy Public Library.  It was given just enough money to function as a storage facility until it shut down. However, 72 percent of Troy residents wanted […]