Strategy, who are you trying to reach and what makes you different?
Strategy, who are you trying to reach and what makes you different? “Begin with the end in mind.” Stephen Covey. What is your strategy to get you to the end? What is your offer and what differentiates it from competitive products or services? Differentiation is an experience. A brand is an experience. An experience can […]
Vote to close the library
Vote to close the library Nov. 2nd. Book burning party Nov. 5th After the 2008 recession Troy, Michigan, made major cuts to its public spending. One victim was the Troy Public Library. It was given just enough money to function as a storage facility until it shut down. However, 72 percent of Troy residents wanted […]
Unique Design May Be The Best Way To Create Advertising That Sells.
Unique Design May Be The Best Way To Create Advertising That Sells. Design differentiates. Design creates image. Design because we buy with our eyes. Gasque Marketing and Advertising has created over $70,000,000 worth of advertising during the past 38 years. The following 7 points are some of the truths we have learned about successful advertising. […]
Branding starts with your name.
Branding starts with your name. What’s in a name? Plenty. Differentiation for one, if you’re naming a company. But if you’re naming a dog, probably not a big issue except that your neighbors will hear you calling and will judge your creativity and imagination if you name it Dog or Spot and wonder about your political correctness if […]
Your Personas and Your Brand
Your Personas and Your Brand Identify your personas. What do you know about your best customers? What are their personas? I think you will agree it is very important to know who your best customers are because that is who you are looking for; and you will not waste time talking to people who are […]
Five fundamental rules for marketing and branding.
Five fundamental rules for marketing and branding. There are more than 5 rules for Brand image-makers but these 5 are the essential rules for small businesses. Business people and professionals often scoff ‘everyone knows that, it’s basic’ and then they give them a cursory ‘lick and a promise.’ Not so fast, these rules are what […]
The biggest reason advertising fails
The biggest reason advertising fails I met Bob Evans Jr. several years ago at a convention. He was the keynote speaker. After his speech I introduced myself to him and told him how much I enjoyed and appreciated his speech. We talked for a bit and then he asked me what I did for a […]
Nine steadfast rules of marketing.
Nine steadfast rules of marketing. These may seem like common sense rules but entrepreneurs and business owners often forget everything they learned about the rules of branding, marketing and advertising when they begin marketing their own products and services. It becomes personal. Make it simple. I don’t know what an Idiomatic Algorithm Modernizer P3 is. […]
About branding… Be first or be different
About branding… Be first or be different. By Ken Gasque Being first with a good idea is really difficult and may not happen but once in your lifetime, if it happens then. Apple’s iPod, Coca-Cola, WD-40, Dixie Cups, Post-it Notes, Duct Tape, and Google are just a few great ideas that were first to the […]
A brand developer proverb… “Advertise duh!”
A brand developer proverb–“Advertise…duh!” By Ken Gasque Advertise…duh That is the caption for my next tee shirt. Yes, I like tee shirt advertising and marketing. It’s fun. People like tee shirts. It’s a challenge to capture a meaningful message in a few words that grabs people’s imagination and stimulates their interest. The investment is low, […]