Unique Design May Be The Best Way To Create Advertising That Sells.
Unique Design May Be The Best Way To Create Advertising That Sells. Design differentiates. Design creates image. Design because we buy with our eyes. Gasque Marketing and Advertising has created over $70,000,000 worth of advertising during the past 38 years. The following 7 points are some of the truths we have learned about successful advertising. […]
Branding basics for a new business
Branding Basics for a New Business Branding rules for starting a business, launching a new product/service or refurbishing an old brand 1. Know your prospect (immutable law of branding and marketing). 2. Determine if anyone really needs this product or service. 3. Differentiate—offer something that is different—a difference that matters to the consumer (do they […]
A brand developer proverb… “Advertise duh!”
A brand developer proverb–“Advertise…duh!” By Ken Gasque Advertise…duh That is the caption for my next tee shirt. Yes, I like tee shirt advertising and marketing. It’s fun. People like tee shirts. It’s a challenge to capture a meaningful message in a few words that grabs people’s imagination and stimulates their interest. The investment is low, […]
A visual of your brand communicates 60,000 times faster than print.
A visual of your brand communicates 60,000 times faster than print. By Ken Gasque March 22, 2022 advertise, Brand, Brand development process, Visual, Design In a recent blog I was praising the power of the visual to communicate, —“We buy with our eyes”—and a reader, a friend and a Radio Sales Rep, took me to task and said […]
CREATIVE BRANDING BEGINS WITH FREQUENCY
Creative branding begins with frequency By Ken Gasque June 9, 2022 Ronco Veg-O-Matic Reach and Frequency are advertising terms. Reach is the number of different people who are exposed to an advertising message. Frequency refers to the number of times an audience sees a message. Frequency is the most important number. Creative branding is about showing […]
Make a profit, please.
Please, make a profit. By Ken Gasque | Listen, Brand, Advertising If You Don’t Make A Profit You Won’t Be There When Needed. Have you heard the news media reporting that Warren Buffett wants to pay more taxes? “Please, raise my taxes.” Legendary investor Warren Buffett said on Monday that rich Americans, including himself, are not paying enough in taxes. “The […]
Does your advertising support your brand?
Does your advertising support your brand? By Ken Gasque | On April 1, 1976 in a garage in Cupertino California three young nerds created Apple Computer and on August 10, 2011 Apple became the most valuable company in the world. Apple did specular advertising—but it was all about brand development. Apple created the most famous TV ad ever produced […]
Brand Purpose
Brand Purpose The Association of National Advertisers’ Masters of Marketing conference was held last month in Orlando, Fla. Big and small marketers came together to share best practices and ideas. Brand purpose and strong creative are still marketers best tools. The most interesting man in the world ad campaign for Dos Equis So what did they […]