Vote to close the library
Vote to close the library Nov. 2nd. Book burning party Nov. 5th After the 2008 recession Troy, Michigan, made major cuts to its public spending. One victim was the Troy Public Library. It was given just enough money to function as a storage facility until it shut down. However, 72 percent of Troy residents wanted […]
How Are You Differentiating?
How Well Are you Differentiating? “Think Different” was an Apple advertising campaign. It was celebrating many people who thought different and changed the world. “To the crazy ones. Here’s to the misfits. The rebels. The troublemakers. The people who see the world differently… The people who are crazy enough to believe they can change the […]
Creative Thinkers Ask Better Questions
Creative Thinkers Ask Better Questions And Get Better Answers “It isn’t what we don’t know that gets us into trouble, it’s what we know that isn’t so.” Mark Twain There is an old saying that we need to keep in mind as we do our marketing planning, “It isn’t what we don’tknow that gets us […]
Unique Design May Be The Best Way To Create Advertising That Sells.
Unique Design May Be The Best Way To Create Advertising That Sells. Design differentiates. Design creates image. Design because we buy with our eyes. Gasque Marketing and Advertising has created over $70,000,000 worth of advertising during the past 38 years. The following 7 points are some of the truths we have learned about successful advertising. […]
Branding starts with your name.
Branding starts with your name. What’s in a name? Plenty. Differentiation for one, if you’re naming a company. But if you’re naming a dog, probably not a big issue except that your neighbors will hear you calling and will judge your creativity and imagination if you name it Dog or Spot and wonder about your political correctness if […]
Your Personas and Your Brand
Your Personas and Your Brand Identify your personas. What do you know about your best customers? What are their personas? I think you will agree it is very important to know who your best customers are because that is who you are looking for; and you will not waste time talking to people who are […]
Five fundamental rules for marketing and branding.
Five fundamental rules for marketing and branding. There are more than 5 rules for Brand image-makers but these 5 are the essential rules for small businesses. Business people and professionals often scoff ‘everyone knows that, it’s basic’ and then they give them a cursory ‘lick and a promise.’ Not so fast, these rules are what […]
What’s your big idea? Does it communicate your differentiation?
What’s your big idea? Will it communicate your differentiation? When most people think of advertising they think of ads that are funny, emotional or that have given them a very clear insight into the benefits of the product or service. The idea you should be looking for, as a brand image maker is one that […]
Clients don’t know.
Clients don’t know. This is rule number one if you are in the brand development process. Don’t misquote me. Clients know a lot about their products and their customers but clients are humans and humans have perceptions that sometimes are wrong and this can be a huge problem. Remember—in the brand development process perception is […]
About branding… Be first or be different
About branding… Be first or be different. By Ken Gasque Being first with a good idea is really difficult and may not happen but once in your lifetime, if it happens then. Apple’s iPod, Coca-Cola, WD-40, Dixie Cups, Post-it Notes, Duct Tape, and Google are just a few great ideas that were first to the […]