A visual of your brand communicates 60,000 times faster than print.
A visual of your brand communicates 60,000 times faster than print. By Ken Gasque March 22, 2022 advertise, Brand, Brand development process, Visual, Design In a recent blog I was praising the power of the visual to communicate, —“We buy with our eyes”—and a reader, a friend and a Radio Sales Rep, took me to task and said […]
CREATIVE BRANDING BEGINS WITH FREQUENCY
Creative branding begins with frequency By Ken Gasque June 9, 2022 Ronco Veg-O-Matic Reach and Frequency are advertising terms. Reach is the number of different people who are exposed to an advertising message. Frequency refers to the number of times an audience sees a message. Frequency is the most important number. Creative branding is about showing […]