How Are You Differentiating?
How Well Are you Differentiating? “Think Different” was an Apple advertising campaign. It was celebrating many people who thought different and changed the world. “To the crazy ones. Here’s to the misfits. The rebels. The troublemakers. The people who see the world differently… The people who are crazy enough to believe they can change the […]
Clients don’t know.
Clients don’t know. This is rule number one if you are in the brand development process. Don’t misquote me. Clients know a lot about their products and their customers but clients are humans and humans have perceptions that sometimes are wrong and this can be a huge problem. Remember—in the brand development process perception is […]
About branding… Be first or be different
About branding… Be first or be different. By Ken Gasque Being first with a good idea is really difficult and may not happen but once in your lifetime, if it happens then. Apple’s iPod, Coca-Cola, WD-40, Dixie Cups, Post-it Notes, Duct Tape, and Google are just a few great ideas that were first to the […]
Why you should want to brand!
Why you should want to brand? There are several reasons for developing a brand: greater ROI, build equity in the business, create new opportunities, competitive advantage, and survival to name a few. The most important compelling reason for most owners and CEO’s is better ROI. “If you are not a brand you are a commodity. Then […]
Does your dog know more about branding than you do?
Does your dog know more about branding than you do? Over generations Labrador Retrievers (or insert the dog of your choice because it is universal) have honed their skills as an art form that we humans call marketing and advertising. You can observe month old puppies already applying branding tactics that will serve them all […]
Do you need brand aid?
Do you need brand aid? Distinct… or extinct. Tom Peters. Very succinct and elegant. If you are not different you are a commodity and you will not survive. I am sure you have heard the phrase ‘What gets measured gets done.’ I think it’s true because it focuses attention on the thing ng that is important. Business […]
What is the easiest way to sell potatoes?
What is the easiest way to sell potatoes? Often the difference between a good product or service and an average product or service is image and design, but the third essential is great creative. “Great creative” is an advertising term used to describe how well the product’s message is communicated to the target audience. Great creative is […]
Creative marketing that sells!
Creative marketing that sells! Gasque Marketing and Advertising has created over $70,000,000 worth of advertising during the past 40 years. The following 7 points are some of the truths we have learned about creative marketing and successful advertising. We buy with our eyes. “Design is the principal reason for emotional attachment relative to a product […]
Brand Image—7 tactics to create successful marketing campaigns
By Ken Gasque Differentiation “Be distinct… or become extinct.” Tom Peters The brand image is part of the differentiation because we buy with our eyes. Sometimes design is the easiest way to differentiate. Sometimes it is the only way to differentiate! By far the most important of the 7 tactics you need to do to make […]
What is your most powerful marketing tool?
What is your most powerful marketing tool? By Ken Gasque August 9, 2016 Your logo, if you do it right. Starbucks logo is like a beacon—welcoming and inviting. The story is Starbucks adopted a Siren–“a seductive mystery mixed with a nautical theme.” She is at the heart of Starbucks… “she’s a muse –always there, inspiring us and […]