Secondary Research

Secondary research is existing data and information that can be accessed through traditional and online sources. Examples include published reports; trade association research and publications; directories; government sources; databases; and commercial reporting.

Secondary Research

• Ad Spending Research
  
• Company and Market Intelligence Research
  
• Target Audience Profiling
  
• Media Planning Research
  
• List Services
  
• Trademark Clearance and Filing Services
  
• Geography-Based Research
  

Consulting Products

• Bullseye™ – A Complete Target Market Assessment
  
• Competitive Landscape™
  
• Customer Data Crunch™
  

Media Services

• Media Planning Services
  
• Media Buying Services