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Primary Research
Primary research is used to obtain original, proprietary data through vehicles such as mail, telephone or Internet surveys, depth interviews and focus groups. Primary research includes two types of research; qualitative and quantatitive. Qualitative research is an exploratory or operational study based on in-depth analysis of group or individual interviewee responses. It most often deals with a restricted sample of individuals that is not necessarily representative of a larger population. It may be the preliminary phase of a quantitative study or stand-alone research. Quantitative research assesses attitudes or behaviors, measures variables and, compares/correlates data. It is most often conducted via surveys of a sample size representative of a larger population. Primary Research
Consulting Products
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